Contact
Role: Visual / Web Designer / Art Director
Project at BetterFly
Graphic Design
Web Design
Product Design
Branding
Illustration
Website design for BetterFly
BetterFly is a B2B social enterprise startup
pioneering community composting from Thailand
with a focus on utilizing Black Soldier Fly larvae for nutrient-rich animal and plant food, as well as waste
treatment in agriculture and craft villages.
My tasks:
I've collaborated with Food Loss Food Waste to reb make a meaningful environmental
impact by reducing waste both domestically and globally. I played a key role
in rebranding the organization as 'BetterFly,' with the goal of
connecting more effectively with our target audiences.
As a visual designer and art director, my responsibilities included
thorough research to identify the brand's ideal market positioning and devising a
winning strategy. Icrafted the brand's image and guidelines, creating essential elements like the logo, website, packaging, and engaging social media content
incluing designing a zero-waste staton for customers.
Project Timeline Plan for BetterFly Project
Concept Development
Refinements & Approval
Final Files Delivery
Project Start
Refinements & Approval
Product Design
Research
Web Design
Strategy Development
Brand Design
Week 1
Week 2
Week 3
Week 4
Week 5
Week 6
Week 7
Week 8
Week 9
Project Finish
Design process
The design process follows a strategic design thinking approach, focusing on thorough brand identification during the introduction phase. Insights from stakeholders and users were gathered to address brand, product and web design.
Illustrations designs for products and website
