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Role: Graphic / Product / Campaign Designer
Projects at Freitag
Graphic Design
Product Design
Motion Design
Analysis
With the situation on the world at the moment, people want more positive
impact to their life. In my sustainability class, we were tasked with creating
a global campaign for the launch of Freitag's new sustainable campaign,
as well as developing strategies for a greener world.
Freitag is a Zurich-based bag retailer creating unique
items made from upcycled truck tarps. It is loved by
many people worldwide because of its one-of-a-kind
style and eco-friendly awareness.
Freitag
My Tasks:
We carefully considered a multitude of factors throughout the project, encompassing the creative task, sustainable business psychology, leadership strategies, an innovative textiles library, target audience analysis, persona development, campaign conceptualization, manifesto creation, claim articulation, mood board design, and strategic media placements, all underpinned by a personalized approach.
As a pivotal aspect of our endeavor, we solicited feedback from the founder of Freitag and their team. Delighted by our initiatives and results, they expressed a keen interest in adopting our ideas for future iterations of the Freitag concept.
Example of Educational video I created for F-revolution campaign
Moodboard of Freitag
Social media campaign presentation
Eco-friendly material library for Freitag new concept
